Randall Creative brought together NBC stars Jonathan Silverman and Ernest Borgnine and NFL legend John Elway for this network spot promoting one of the biggest football days of the season.

A celebrity and product shoot was combined with a dynamic graphics package and a killer sound track for this “Mission Impossible” spot.
The “Watch & Win” increased tune-in for GameDay and created a unique synergy between the network, the NFL and the advertiser’s featured product: Sony’s Ultimate Home Theatre. .